MEDIA RELEASE
- 18 February 2026
Alghanim Industries’ music video ‘Sina’at Al-Amjad’ surpasses 1 million views within 24 Hours, celebrating Kuwait’s legacy and future
Alghanim Industries (Kutayba Alghanim Group) has unveiled its latest production, “Sina’at Al-Amjad” (The Making of Glory), a patriotic music video launched in celebration of Kuwait’s 65th National Day and 35th Liberation Day. The song, which was written, composed and performed by Kuwaiti artist Bashar Al Shatti, honors Kuwait’s remarkable journey and reflects Alghanim Industries’ longstanding role as a partner in the nation’s growth across generations.
The celebratory work tells a powerful and emotional story that traces Kuwait’s evolution through the lens of enterprise, resilience, and progress. Beginning with the early days of trading pearl, timber and building materials in Kuwait before the discovery of oil, the narrative captures the entrepreneurial spirit that laid the foundation for a business legacy that continues to contribute to Kuwait’s development today.
The production highlights the evolution of Alghanim Industries alongside the nation, from its early beginnings to the establishment of highly revered businesses across a range of sectors that shape everyday life in Kuwait, including automotive, electronics, retail, and advanced technological solutions, in addition to Kirby Building Systems, which was founded by the Group’s Executive Chairman, Kutayba Yusuf Alghanim, around 50 years.
The production also reflects the Group’s role in supporting Kuwait’s future through emerging sectors such as electric vehicles, charging infrastructure, and digital connectivity, including Sama X, which delivers advanced low-earth satellite internet solutions powered by Starlink.
‘Sina’at Al-Amjad’ was made in collaboration brand and advertising agency The Channel, with video direction by Khaled Al Rayes, who carefully chose filming locations to reflect a contemporary cinematic style, blending reenactments of historical milestones with modern visuals, and creating a human-centered narrative that connects Kuwait’s past with its present and future. The result is a tribute not only to the nation’s achievements, but also to its people, businesses, and shared ambitions that continue to shape its path forward.
As Kuwait celebrates its National and Liberation Days, Alghanim Industries reaffirms its dedication to serving the community, supporting economic development, and contributing to the nation’s continued advancement. The campaign reflects the Group’s belief that business plays an integral role in shaping a prosperous and sustainable future for Kuwait.
The production’s crew also included employees of Alghanim Industries from multiple sectors, in addition to range of professionals including Ammar Al Jeraiwi, Drone Videographer and head of the Drone Team at Kuwait Science Club, Fatima Al Qames, Technical Director, Dalal Al Enezi, Costume Designer, Ahmed Noor, Film Producer, Abdulrahman Al Enezi, Production Head, and the Advertising Team composed of Baqir Ahmed, Laila Al Mutawa, and Nasser Saidi.
Viewers can watch the ‘Sina’at Al-Amjad’ video by Alghanim Industries’ social media and YouTube channel.
© 2022 Alghanim Industries & Yusuf A. Alghanim & Sons, W.L.L



