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Alghanim Industries concludes
'Make Your Mark' Gender Diversity
social media campaign

MEDIA RELEASE
  • 2 Apr 2018

Alghanim Industries concludes 'Make Your Mark' Gender Diversity social media campaign

Kuwait, 2 April 2018: Alghanim Industries, one of the largest privately owned companies in the region, concluded its 'Make Your Mark' Gender Diversity social media campaign across Kuwait. The campaign, which was launched on International Women's Day, 8 March 2018, highlighted a video that was created to inspire generations of females while placing Alghanim Industries on the forefront of women empowerment in the workplace. To this day, the video generated nearly 2 million views and 18 million impressions across all targeted social media channels, a high number for a corporate video. The Gender Diversity video is available for viewing on YouTube via the 'AlghanimIndustries' page.

Commenting on the campaign, Chief Human Resources Officer, Henning Schlutt, said: "At Alghanim Industries, diversity and inclusion is at the top of our agenda and we strongly believe that a gender diverse environment will help our businesses to be successful in today's evolving world. Alghanim Industries is proud to contribute to the ongoing dialogue and move towards a more gender-balanced landscape, and we encourage other organizations to follow in suit."

Alghanim Industries has actively prioritized gender diversity at the company, and worked on multiple fronts to address issues related to recruiting and retaining female talent. The company introduced improved maternity and paternity leave policies, which includes extending the paid maternity leave up to 90 days and paid paternity leave up to 12 days. The company has also introduced miscarriage leave policies where female employees may take up to 12 days off. Alghanim Industries also co-organized a gender diversity conference that hosted local and international guest speakers, along with CEO Omar K. Alghanim, who highlighted the company's commitment to female talent during his keynote speech.


About Alghanim Industries

Alghanim Industries is one of the largest, privately-owned companies in the MENA region. Founded at the turn of the century, in Kuwait, the company today employs more than 15,000 people in 30 businesses across 40 countries in the Middle East, North Africa, Eastern Europe and Asia.

Alghanim Industries is a market leader in almost every major sector of its operations, which include: engineering, retail, automotive sales and service, insulation and pre-engineered steel building structures, logistics and warehousing, fast moving consumer goods, food & beverage, oil & gas, office automation, advertising, insurance, consumer credit and travel. The company is actively growing its brand portfolio, with a focus on top-tier global partners. Among them: Avis, British Airways, British Petroleum, Cathay Pacific, Daewoo, Honda, Saint-Gobain and Toshiba. Additionally, Alghanim Industries has created a number of successful regional businesses, including X-cite (consumer electronics), and Safat Home (lifestyle and home furniture).

For more information, please contact:

Rawan Bukhamseen – Corporate Communications at Alghanim Industries, rawanb@alghanim.com98885030


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© 2018 Alghanim Industries & Yusuf A. Alghanim & Sons, W.L.L

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