- 21 August 2017
Cadillac Alghanim supports Kuwait Red Crescent Society (KRCS) by providing key essential home electronics to families in need
Kuwait, 21 August 2017: Ahead of the upcoming Eid holiday, Yusuf A. Alghanim & Sons Automotive, the exclusive distributor of Cadillac vehicles in Kuwait, and in cooperation with X-cite by Alghanim Electronics, concluded a donation campaign towards the Kuwait Red Crescent Society (KRCS) as part of its ongoing commitment to supporting various segments of the community through education, raising awareness and assisting individuals with special needs.
Through the partnership with X-cite by Alghanim Electronics, KRCS received essential home electronics and appliances to support the rebuilding of houses for vulnerable families in Kuwait. The donations included refrigerators, washing machines, air conditioners, portable fans, gas cookers and water dispensers.
A team comprised of employees from Alghanim Industries, Cadillac Alghanim, and X-cite by Alghanim Electronics participated in the delivery of these key appliances to families in Jleeb AlShuyoukh, in preparation of the upcoming Eid holiday.
According to the KRCS, there are 4,000 registered families who cannot afford to pay for adequate living conditions. These families consist of non-Kuwaiti residents, many of whom are facing financial difficulties.
Speaking about the initiative, General Manager of Cadillac Alghanim, Mohamed Eltalkhawi said: “As part of Yusuf A. Alghanim & Sons Automotive vision and strategy, Cadillac Alghanim is committed to supporting the local community and strive to do our part to raise awareness. We are proud to have partnered with the Kuwait Red Crescent Society this year and are grateful for their continuous efforts to better the lives of those less fortunate.”
Commenting on the donation, Secretary General of Kuwait Red Crescent Society (KRCS) Maha Al-Barjas said: “We are extremely grateful to the Cadillac Alghanim team for continuing to support us with generous donations. This support will go towards improving the quality of life for families in need, by providing them with the essential equipment to make their house a home. We look forward to partnering with Cadillac Alghanim for future initiatives.”
In the months of May and June of this year, Cadillac Alghanim organized a donation campaign where it donated shares of its profits with every new Cadillac vehicle purchase. Since the brand’s promising arrival to Kuwait, Cadillac always pushed the boundaries of design and engineering in the nation.
Since Alghanim Industries partnered with General Motors, Cadillac customers have been enjoying great facilities, and the largest GM service center in the world. This care for excellence in customer service is embedded in Cadillac Alghanim’s identity, and is reflected through the customer centricity of all its processes.
About Cadillac Alghanim:
Yusuf A. Alghanim & Sons Automotive was the first General Motors distributor appointed in the GCC, and whose ongoing commitment to achieving the excellent standards of General Motors has established it as one of the best local and international enterprises known for superior customer satisfaction and service.
Yusuf A. Alghanim & Sons Automotive adopts the “I Care” program that aims to implement professionalism and ethics. Moreover the objective of the program is to achieve leadership in customer service that is based on four main pillars: direct communication, answering all customers’ inquiries, representing the brand as the symbol of quality and exceeding the customers’ expectations of high-quality service.