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Alghanim Industries opens
new X-cite and Safat Home
Jahra showroom

  • 8 November 2017

Alghanim Industries opens new X-cite and Safat Home Jahra showroom

Kuwait 8 November 2017: On Tuesday, 7 November 2017, Alghanim Industries, one of the largest privately owned companies in the region, inaugurated its brand new X-cite and Safat Home showroom in Al Jahra, Kuwait. The opening was attended by Chairman of Alghanim Industries, Kutayba Y. Alghanim, the Governor of Al-Jahra, Fahad Al-Amir, numerous mayors from districts within Al-Jahra, Alghanim Industries executives and other VIP guests.

The new three-level showroom features more than 7000m2 of retail spaces and is located in Mekhiyal Mall. The complex offers customers both an impressive collection of home furnishings, kitchens, bathrooms and decorative accessories from Safat Home, as well as a wide variety of electronics, gadgets and home appliances from X-cite.

On the occasion of the showroom opening, Chairman of Alghanim Industries, Mr. Kutayba Yusuf Alghanim, said: "We're very excited to launch the third X-cite Electronics store and introduce the first Safat Home showroom to Al-Jahra. One of our key values at Alghanim Industries is customer centricity – we place our customers first. For this reason, we've brought our businesses to our customers, offering the residents of Al-Jahra access to a world-class retail shopping experience, encompassing the best products at the best value."

He went on to say, "We have a longstanding history of being part of Al-Jahra's development story, having opened our first X-cite electronics store for almost two decades ago. Our new one-stop-shop represents our belief in the growth potential of the city. We're dedicated to launching more of our fast-growing portfolio of businesses, in the near future. I would like to take this opportunity to give special thanks to the Governor of Al-Jahra, Mr. Fahad Al-Amir and the honorable Mayors of the Al-Jahra Governorate, for joining us today and for encouraging our efforts in bringing our businesses to the great city of Al-Jahra. I would also like to thank our customers, which have been and continue to be the root of our success and the source of our pride."

The launch event included a ribbon-cutting ceremony and a traditional Ardah dance (the communal male folk sword song-dance), performed for the guests. Following the performance, the attendees toured the spacious three-floor showroom, and later enjoyed a presentation on the facility in a make-shift dewaniya, tailored to the occasion. Costa Coffee, which is operated by Alghanim Industries, served their delicious range of warm and cold beverages.

About X-cite:

X-cite played a key role in Alghanim Industries as one of the first multi brand retailor in Kuwait. Today, it operates 20 stores across Kuwait, 4 stores in the Kingdom of Saudi Arabia, and an online store which caters to both markets. The first X-cite Al-Jahra showroom opened around 20 years ago, where shortly after that two X-cite showrooms also opened in the Al-Jahra area.

About Safat Home:

Safat Home, an Alghanim Industries business, specializes in high quality modern, contemporary & traditional home furnishing, indoor and outdoor furnishings, bathroom fixtures, tiles, kitchens and decorative accessories. Safat Home operates four stores across Kuwait and hosts more than 35 contemporary and traditional brands from USA, Italy, Holland, England, Belgium and Turkey tailored to suit customer preferences. Some of the brands include Cilek, a contemporary children’s furniture brand from Turkey, and Creative Co-op, a home decorative accessories brand based in the United States.

About Alghanim Industries:

Alghanim Industries is one of largest, privately-owned, companies in the MENA region. Founded in Kuwait, the company today employs more than 15,000 people in 30 businesses across 40 countries in the Middle East, North Africa, Eastern Europe and Asia.

Alghanim Industries is a market leader in almost every major sector of its operations, which include: engineering, retail, automotive sales and service, insulation and pre-engineered steel building structures, logistics and warehousing, fast moving consumer goods, food & beverage, oil & gas, office automation, advertising, insurance, consumer credit and travel. The company is actively growing its brand portfolio, with a focus on top-tier global partners. Among them: Avis, British Airways, British Petroleum, Cathay Pacific, Daewoo, Honda, Saint-Gobain and Toshiba. Additionally, Alghanim Industries has created a number of successful regional businesses, including X-cite (consumer electronics), and Safat Home (lifestyle and home furniture).

For more information, please contact:

Rawan Bukhamseen – Corporate Communications at Alghanim Industries rawanb@alghanim.com98885030

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© 2019 Alghanim Industries & Yusuf A. Alghanim & Sons, W.L.L

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